The brand runs on Fraunces, a variable serif by Undercase Type. We chose it because it holds two positions at once: it feels editorial, which we needed for the essayistic voice; and it feels warm, which we needed for a product about human learning.
Fraunces has an axis called SOFT that gently rounds the terminals. We keep it low. We wanted the letterforms to feel considered, not cute.
Inter carries the body text. It's a workhorse. It disappears, which is the highest compliment.
That's the whole system. Two typefaces. Every page of the site.
Filed by Design on Jan 8, 2026. Under Notes.
the journal is where we think in public — reply-friendly