Brainback
journalcompany

A note on noise

Why we've been quiet on social, and why that's the plan.

company
Nov 24, 20263 minFounding team

We are quiet on social media. That's on purpose.

The community we care about is not scrolling for takes about AI-in-education. They are studying. They are reviewing a recall card at 11pm before a Friday exam. They are typing an attempt in Learn mode.

Every hour we don't spend chasing engagement online is an hour we can spend making the product they actually use better. That's the trade we've chosen. It's working. We'll keep it.


Filed by Founding team on Nov 24, 2026. Under Company.

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